It is not new that one of the most delicate issues when we talk about big data It is Artificial intelligence and the decision bias. Now, a global study conducted by Progress, a software company for application development and infrastructure listed on the nasdaqshows that this issue is affecting almost 60% of companies in Brazil (58%).
The Data Bias: The Hidden Risk of AI research (“Data Bias: the hidden risk of AI”, in Portuguese), conducted by independent research firm Insight Avenue, surveyed more than 640 business and IT professionals worldwide, in management positions and above, who use data to make decisions and who use or plan to use artificial intelligence (AI) and machine learning (ML or machine learning) to support your decision making.
And it shows that, worldwide, 78% of business and IT decision makers believe that data bias will become a concern higher as AI/ML use increases, but only 13% of them are currently addressing this and have an ongoing evaluation process. In Brazil, 57% of organizations claim to suffer from data bias82% believe that having a sustainable approach to the issue will allow for growth in confidence in the decision automationand 75% confirm they need to do more to address this issue.
One of the results pointed out by the study is that data biases are often inherited by cultural and personal experiences of those who build Artificial Intelligence and machine learning models, producing unexpected and potentially harmful to people and organizations. However, despite the risk of legal and financial pitfallsthere is a lack of understanding around the training, processes, and technology required to effectively address this phenomenon.
Among the benefits of taking measures to avoid data bias, according to Brazilian leaders, is increased market opportunities (96%), more customer attractiveness and more effective decision-making (92%) and improved diversity and in inclusion (90%).
Among the main risks of not adequately addressing data bias, they cite possible damage to the reputation and credibility (61%) and problems with security It is governance (57%).