A designer for the athletes’ outfits at the 2024 Paris Games

This first Monday of March, Stéphane Ashpool arrives from INSEP by motorbike taxi, after a morning spent with the artistic gymnastics teams, to do interviews at the Parisian showroom of Le Coq Sportif. The creator of the Pigalle brand, a basketball fan, was chosen by the French equipment manufacturer belonging to the Swiss Airesis to supervise both the creation of the outfits worn by the athletes on the podium, in the village, but also their competition clothes. The challenge is sizeable for the brand au coq, equipment supplier of the Quinze de France, which posted a loss of 6.30 M€ on June 30th.

Today, we want to approach performance through the Olympic and Paralympic Games, the internationalization of the project and Stéphane (Ashpool) has this ability to put creativity, an atmosphere above our production know-how. He is a sports enthusiast who brings people together and is extremely competent. “, explains Marc Henri Beausire, the brand’s president. Nearly 600 Olympic athletes and 300 Paralympians will be dressed by Le Coq Sportif in the summer of 2024 and each will receive a personalized suitcase with 30 and 40 pieces inside including shorts, jogging, polo, t-shirts, cap, windbreaker, leggings, bra…


Podium outfits are made in the factories of Romilly-sur-Seine in terms of materials and clothing.
For performance outfits, Le Coq Sportif announces 30 to 40% made in France production and the rest in Europe, mainly Portugal and Spain.

It’s the body before the sport that I like, I was born in a dancer’s body, I coached young people in basketball, practiced this sport a lot and I follow Olympic sports since the Barcelona Games in 1992”, explains the 40-year-old designer, friend of foil fencer Enzo Lefort, double world champion and Olympic team champion. “ My idea was to reinterpret blue white red Stephane Ashpool. A reinterpretation that led him to ” gradually transform the French flag into a set and create new colors in it “.

Beyond the artistic work, the designer has been working for more than a year on the technical aspects of the clothing with all the Olympic and Paralympic federations as well as the Paris 2024 teams, the IOC and the French Olympic and Paralympic Committees. Because we don’t improvise equipment for the French breaking, climbing or even judo team with the wave of a magic wand. With the exception of athletics, basketball, handball and football federationsall the others are linked to Le Coq Sportif for the production of their competition clothing.

Marc-Henri Beausire does not want to go back to the recent conflict between the FFJDA and the champion Clarisse Agbégnénou about his outfit but confirms that he ” must provide judogis for the French judo team. We got ourselves in working order and we want, although it is mainly Japanese people who make judogis, to produce French products. The process is underway and we are missing very little to get there as with the rest of the equipment “. He specifies that his teams went to Lyon to look for machines to make carpets that had not been used for years.

We spoke with each federation, looked at who the partner was and we will also have great stories to tell because some partners will stay. They obviously cannot vis-à-vis the IOC but we will tell inside the garment which workshop manufactured it “, Continues the boss of Le Coq Sportif. And after the Games? ” We can’t keep everyone […] Some sports are difficult to exploit commercially but why not judo, it is still the 4th federation in France and there are many practitioners “, he believes. For judo and taekwondo, an approval of the outfits will be necessary while for the other sports, the green light from the International Federation will suffice.

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