A media surface at the service of political existence


Spokesperson for Renaissance for three years, Prisca Thevenot is one of those deputies who, as soon as they arrived in the public sphere, tried to acquire a media surface Stephane Le Tellec/ABACA

For some parliamentarians, appearing in the media is a way of differentiating themselves from their colleagues.

No sooner does she take the time to finish her tea than her silhouette is already escaping in a taxi. That evening, Prisca Thevenot must intervene on a TV set, the second of a long day. Spokesperson for Renaissance for three years, this former director of a call center is now experienced in the exercise.

“If after five seconds, you do not attract attention on the other end of the line, we do not listen to you. On TV, it’s the same”, professes the deputy of Hauts-de-Seine. By dint of chaining the interventions, the elected official has now understood the slightest uses: “Make a morning, it makes a stature. Make a plateau at 7 p.m., it makes the audience” The idea is therefore to play on both counts.

The right word, at the right time

Like many others, Prisca Thevenot is one of those deputies who, upon their arrival in the public sphere, tried to acquire a media surface to put it at the service of a political existence. Since the last legislature, there have been more and more of them in this…

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