between opportunities and risks, creative industries on the front line


This technology is also synonymous with saving time and productivity. DADO RUVIC/REUTERS

DECRYPTION – Behind the technological prowess lies a fountain of digital youth called AI.

Sixty years after his death, Edith Piaf will come back to life. Warner Music has just announced that the legendary singer will star in an animated biopic in which her voice and image will be recreated using artificial intelligence. Half a century after their separation, the legendary Beatles have released at the beginning of November a new “last song” on Universal Music, originally recorded by John Lennon and mixed using AI. For its part, Sony Music teamed up last week with Pink Floyd star guitarist David Gilmour and the group The Orb to allow their fans to create their own remixes, via AI.

Music was the first cultural industry to suffer the full brunt of the digital revolution in the early 2000s. With the rise of artificial intelligence, she finds herself once again at the forefront. “This new technology opens up the field of possibilities in a phenomenal way», notes Alexandre…

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