But, Conforama, Casino and Intermarché join forces for the purchase of electronic goods

The purchasing volumes of the Sirius alliance, which brings together Intermarché, Casino, Conforama, But and MDA Company, will reach 1.5 billion euros each year. Richard DAMORET/REA

The four brands are joining forces to compete with the global giants of household appliances and image and sound products.

Distributors join forces to weigh against the global electronics giants. Intermarket, Casino, Conforama, Goal and MDA Company (200 MDA stores and 320 Pulsat stores) announced on Thursday that they would join forces in a new central purchasing office. Called Sirius, it will negotiate their orders for large household appliances, small household appliances as well as image and sound products, with 20 large international suppliers – Samsung, Honey and other Siemens.

In total, Sirius purchase volumes will reach 1.5 billion euros each year. Such a volume should allow Intermarché, Casino, Conforama, But and MDA to obtain more advantageous rates. These brands also intend to take advantage of their increased weight to get manufacturers to improve the durability of their products, for example by increasing the availability of spare parts.

By combining the volumes of the French leaders in home equipment (BUT and Conforama), e-commerce (Cdiscount)…

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