DECRYPTION – The distributor has just opened 50 stores in Israel. It plans to set up as a franchise in ten new countries.
“I was a client in Strasbourg, I had been waiting for your arrival in Israel for a long time. Hope you lower the prices!” launches a young woman during the inauguration of one of Carrefour’s first hypermarkets in Israel. “We would like the Tex clothes too!”, add another to the address ofAlexandre Bompard, CEO of the group.
There is a crowd this Thursday in Tel Aviv to welcome the French distributor. Carts jostle in the aisles. The day before, the Prime Minister himself, Benyamin Netanyahu, went unannounced to this store in his stronghold to congratulate himself that the Frenchman had come “breaking the monopoly” Israeli distributors in the country. Another country, another culture.
In Israel, where the sale prices of foodstuffs are 20% higher than in France, the arrival of Carrefour has “the hope of lower prices”as headlined last week by the Israeli daily Ha’aretz. “Israelis have been used to paying dearly for their products.see…
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