Criteo hopes to give itself a second life thanks to “retail media”

By Claudia Cohen



By 2027, retail media is expected to surp $160 billion globally, according to GroupM forecasts. hakule –

ANALYSIS – The chief executive of the online advertising technology company wants to take advantage of this important market.

The former flagship of French Tech Criteo has experienced a roller coaster over the years, shaken up by the paradigm shift around personal data and the Covid-19 pandemic. Since January 2023, the French advertising technology company (“adtech”) seems to have found favor with investors, with a valuation up 23% on the Nasdaq, to ​​$ 1.82 billion, in a yet sluggish advertising market. “We are executing exactly the plan we announced. And I think investors appreciate that.”hammers at Figaro Megan Clarken, General Manager by Criteo. The American, formerly of Nielsen, had arrived at the head of adtech in November 2019, “only three days” before Google’s announcement that shook the ecosystem: the end of third-party cookies on Chrome by 2024. Without these small tracers that track the online journey of Internet users, “advertising retargeting” technologies, at the heart…

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