Cryptocurrencies, currencies… The AMF wants to train influencers promoting online investments

Training to limit abuses. The Financial Markets Authority (AMF) announced Thursday the launch of a “ certificate of responsible influence in finance” in order to better train influencers offering investments to their community in a context of increased surveillance of these practices.

The training takes the form of a complementary and optional “module” to the ARPP Responsible Influence certificate. Launched in 2021, it was delivered to “nearly 1,000 French influencers”, according to the AMF press release.

The module, known as the “financial advertising option”, is an “educational course” which notably addresses “the rules to follow in terms of communication about an investment offer” and aims to give influencers a better understanding of the world of finance.

“Finance is a very regulated sector and investment communication must respect rules,” Marie-Anne Barbat-Layani, president of the AMF, declared in the press release. She hopes through this training to “contribute to professionalizing this environment and protect savers from financial products that are too complex or too risky”.

To validate it, you will then have to correctly answer at least 75% of the 25 multiple choice questions. The Professional Advertising Regulatory Authority can withdraw the certificate in the event of non-compliance with the rules.

Promotions deemed questionable

In recent years, several web stars have attracted widespread criticism after promoting platforms or investments in cryptocurrencies, NFTs or currency exchanges, which had proven to be unreliable.

At the end of 2021, the influencers Jazz and Laurent Correia, from the “JLC Family”, had been pinned for promising guaranteed winnings via trading platforms, via a platform criticized by many former users.

At the start of 2023, a collective of Internet users filed a complaint against X as well as against influencers Marc and Nadé Blata, who had promoted an NFT project and a dubious trading system. Denunciations which are part of a movement aiming to denounce the excesses of certain influencers, in particular those from reality TV, regularly criticized for their unreliable partnerships and advertising. In June, Parliament also ped a law regulating the commercial influence sector, in order to better regulate practices on the Internet.

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