The response of ociations and NGO at the forefront of data protection was expected. A few weeks after setting up its systemsubscriptions to avoid data collectionthe Meta group is the subject of a complaint this Thursday, November 30, from the consumer ociation UFC-Que Choisir with the Directorate General for Competition, Consumer Affairs and Fraud Control (DGCCRF). She is also participating in the complaint from the European Consumer Organization (BEUC) filed with the European Commission on the issue of compliance with the General Data Protection Regulation (GDPR) which entered into force in 2016.
“Their commercial practices are deceptive because they push consumers to be tracked while using their services,” denounces Frithjof Michaelsen, digital sector manager at UFC-Que Choisir.
“A so-called free option, but which is not one”
In focus, Meta’s proposal to continue to use its social networks for free by agreeing to be the subject of advertising targeting. “It is a so-called free option, but it is not one, because users pay with personal data instead of euros, so there is definitely a compensation,” he underlines. The ociation refers on this specific point to the Consumer Code which stipulates the conditions for free service.
The parent company of Instagram is also accused of continuing to collect and process personal data even after having taken out a paid subscription “for purposes other than advertising but without mentioning them”.
With this complaint, UFC-Que Choisir intends to obtain better information from the consumer and above all to give them more time to think before opting for a paid offer or giving up respect for their privacy on these popular “free” services. , but never completely. This legal recourse could be shown much more effective than the copy/paste without legal value which has spread on these social networks.