EDF voted sponsor of the year at the sports marketing awards ceremony
The SPORSORA association, which brings together the major players in the sports economy, awarded Monday evening, at the Folies Bergère theater in Paris, its sports marketing trophies. The jury for this nineteenth edition, chaired by Cédric Pioline, the former tennis player now director of the Rolex Paris Masters, and made up of experts in the sports economy (companies, rights holders, agencies and service providers, start-ups , athletes), chose as sponsor of the year, EDF for its commitment to the “most responsible Games in history”.
The “Media Activations” prize was awarded to Crédit Agricole for its “All together to make them stronger” campaign, devoted to women’s football. In this category, L’Équipe was honored for its Ballon d’Or NFT collection. For “Event Activation”, RC Lens was honored for the announcement of the extension of Sekou Fofana, in the central circle of the Bollaert-Delelis stadium, last summer. The “Activation 360” trophy went to PSG for its “Where it ALL started” campaign, recreating the children’s bedrooms of the club’s players. Intermarché wins the “Responsible Commitment” prize with its “Sensationnelles” campaign, in partnership with the FFF, highlighting women’s football. The StadiumGO app (carpooling solutions to reduce fan pollution) was voted best start-up by the public. Finally, the Internet platform dedicated to handball, Handballtv, launched last summer, was crowned in the category “Marketing strategy of a rights holder”.
