For the first time in history, exclusively virtual bookstores have surped physical ones in publishers’ revenue. This is what the 2023 Brazilian Publishing Sector Production and Sale Survey, carried out by the National Union of Book Editors (Snel) and the Brazilian Book Chamber (CBL), with verification by Nielsen BookData.
The results pointed to a 2.6% decline in overall revenue, if corrected for inflation. The reduction, however, was smaller than that of the previous year, recorded at 4%. O total revenue was BRL 5.5 billion – two-thirds represent sales to the market and the remainder to the government.
Mariana Bueno, economist at Nielsen BookData, explains that the negative impact of government purchases is also a result of payments that were not made. “The government divides the payment throughout the year, and paid very little of the PNLD 2023, contracted in 2022”, she said.
The highlight also goes to the Book fairs and biennials, which appeared for the first time among the main sales channels of publishers, representing the 1% share. In 2021, the share had been just 0.1%.
E-books still represent 79% of revenue share with digital, while audiobooks reach 21%. The highlight of the category are non-fiction books, such as biographies and self-help, which represent 80% of revenues from subscriptions. The share of digital content, however, is only 6% of the Brazilian publishing market.