By Le Figaro with AFP
According to estimates from the consulting firm Deloitte published on Wednesday, global revenues from women’s sports competitions will cross the threshold of one billion euros for the first time in 2024.
Global revenues from women’s sports competitions will cross the threshold of one billion euros for the first time in 2024, according to estimates from the consulting firm Deloitte published on Wednesday.
In total, the British firm’s financial experts are counting on a total turnover of 1.28 billion dollars, or 1.16 billion euros, for next year. Following the success of the World Cup co-hosted last summer by Australia and New Zealand, football alone is expected to be worth $555 million (€505 million).
More than 50% of revenue from women’s competitions will still come from North America, despite the rapid growth of women’s football in Europe.
“In recent years, we have seen exceptional growth in women’s sport across the world, leading to a significant increase in its commercial value, which in turn has driven increasing investor interest.“, notes Jennifer Haskel, analyst in Deloitte’s Sports & Business department.
“Crucially, she adds, women’s sport is increasingly seen as a product in its own right, distinct from elite men’s sport.»
The trend is expected to continue in the following years, reinforced by an increase in broadcast rights paid by television channels or content platforms.
Currently, commercial revenues (sponsorship agreements, partnerships and sales of derivative products) represent more than 50% of the turnover generated by women’s sports competitions.