Milky Moo, a milkshake franchise, arrived in Porto Alegre in February bringing more than 30 brand flavors. Rio Grande do Sul was the only state that still did not have a headquarters for the enterprise. Pedro Henrique Andrade, 27 years old, from Goiás, is the name behind the business, which is located at Bourbon Shopping Wallig, in the North Zone.
With a denser texture, the milkshake can be eaten with a spoon, just like ice cream.. The products have a stuffed border and sweets, depending on the chosen flavor. The most popular flavors, according to Pedro, are Malhada – with Leite Ninho brigadeiro, Oreo biscuits and Leite Ninho powder -, Mimosa – with Leite Ninho brigadeiro, strawberry syrup and Leite Ninho powder -, and Pandora – with with Leite Ninho brigadeiro, Nutella and Leite Ninho powder. “In addition to being the only state that was missing, I don’t see any similar or equal product here, it’s a really cool novelty and people like it a lot”, explains the entrepreneur, who already owns two other Milky Moo franchises in Goiás.
“The product is good, the ingredients are good, so you can’t go wrong, besides the thematic store that draws a lot of attention”, he points out about the decoration of the store, which is all made with a cow print. The business has four people on the team and had an investment of R$ 400 thousand. Pedro’s only fear with the State was the question of the cold in the southern region during the winter. However, the entrepreneur claims that, even with falling sales, it remains at a good standard, as the product seeks to be more than just a milkshake, but a dessert that offers a complete experience to customers.
Pedro points out that one of the brand’s differentials is the use of all raw materials in high quality, including the processes to make the brigadeiro and other sweets that are part of some items on the menu. “Because it is a store specializing in milkshakes, much more attention is given, since it is just a product that it manufactures and ends up being a production of high excellence”, says the man from Goiás. After some research on the Capital region, Pedro found the spot at Bourbon Shopping Wallig. “The mall already has a formed public, so people will go there automatically, and as this is a brand that is arriving in the State, here is a better option”, he ponders.
The entrepreneur claims that the clientele’s reception was better than expected, including winning over and retaining several customers. “The reception of the brand was very good, and we already have loyal customers who go every week. We are building loyalty in no time. iFood has people who are already on their 20th order”, celebrates Pedro.
Soon, the capital of Rio Grande do Sul will have two Milky Moo headquarters, the one commanded by Pedro at Bourbon Shopping Wallig and one at Shopping Pontal, which is already under construction and is scheduled to open in August. This second franchise in Porto Alegre will not be run by Pedro, however, the entrepreneur has plans to open other units in Porto Alegre and in the state.