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Our territory is rugby and its values,” confides former rugby player Franck Mesnel about his Eden Park brand. SEBASTIEN SORIANO/Le Figaro
PORTRAIT – With Eden Park, his pink butterfly brand created 35 years ago, the former oval champion now dresses the French and Irish teams even outside the stadiums.
The handsome guy rugby of the 1980s has lost none of its sense of opportunity. At the time, he created a buzz by wearing gold shoes, Basque berets and pink bow ties on the pitch or by singing, on France 2, with his teammates from the Racing Club de France, If you score a try, a hit by Eddie Barclay. So imagine a Rugby World Cup In France. Franck Mesnel couldn’t miss it.
Eden Park, the sportswear brand he created in 1989 with Eric Blanc, is a partner of the federation, dresses the French and Irish teams off the field, and two of the stars of the tournament, the French Romain Ntamack and the Irish Josh van der Flier are its “ambadors”. The opportunity was too good not to create a buzz again. So, he didn’t skimp on the means. He was offered a 6-second spot broadcast before and at half-time of matches broadcast at 9:15 p.m. on TF1.
We see him giving Ntamack the pink bow tie, the logo of his…
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