Faced with the wave of generative artificial intelligence (AIG), popularized by ChatGPT , the group Les Echos-Le Parisien has led a reflection on the use it should make – or not make. This Tuesday, he delivers a chart to frame this tool within its various titles.
A key word to remember: restraint. “We do not intend to publish editorial content generated in whole or even partially by an IAG without editorial and human supervision”, commits the group in a press release. However, it reserves the right to use it “as a tool for enrichment, research or synthesis to help and nourish the work of journalists”.
The same caution will be required with regard to photo and video. For the group led by Pierre Louette, the challenge is to maintain a “relationship of trust” with its readers, the press release continues, while the reliability of the AGIs is still lacking.
To read the commitments of the Les Echos-Le Parisien group on generative AI, click here.
What keys to adapt in a complex environment?
How to react to the challenges of the energy transition? How to position yourself in an unstable economic and political environment? How can the innovation opportunities in each sector be best exploited? On a daily basis, through our decryptions, surveys, chronicles, international press reviews and editorials, we support our subscribers by giving them the keys to adapting to a complex environment.