How luxury is boosting the French economy

With legendary collections like the Birkin bag from Hermès, France is the world’s leading exporter of handbags by value. Maxime Verret

SURVEY – Global sales of the tricolor flagships of leather goods, sewing and cosmetics are constantly growing. A godsend for France.

Charleville-Mezieres (Ardennes)

For the past few weeks, 80 pairs of little hands have been busy making Constance, Kelly and Birkin bags. Welcome to the new Hermès leather goods store in La Sormonne, straddling the towns of Tournes and Cliron (Ardennes). Facing a green landscape conducive to their concentration on their meticulous work, they will be joined by 150 other craftsmen, all trained in internal Hermès schools in the towns near Charleville-Mézières and Bogny-sur-Meuse. Less than two months after opening its twentieth leather goods store in Louviers (Normandy)the saddler inaugurated the twenty-first in France on Friday.

An opening rhythm that the group has maintained with impressive regularity since 2015: it cut the red ribbon at around ten sites. With each time the creation of 180 to 250 jobs to meet the strong demand for its bags. “Hermes is the tree that hides the forest, deciphers Bénédicte Epinay, general delegate of the Comité Colbert…

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