In China, the insolent success of the Pinduoduo group (Temu) shakes up the Alibaba empire


Huang Zheng, founder of Pinduoduo.
CHINA STRINGER NETWORK/REUTERS

DECRYPTION – Huang Zheng, the founder of PDD, embodies a new generation of Chinese “serial entrepreneurs” for whom the world’s leading online market is no longer enough, unabashedly setting out to take on the world.

Correspondent in Asia

Jack Ma has found his clone, and this is not good news for Ali Baba. The meteoric progress of the young rival Pinduoduo (PDD) led by the discreet Huang Zheng led the founder of the Chinese e-commerce juggernaut to break his silence in November. “I must congratulate PDD for their decisions and efforts,” wrote Ma, a good player, while the market capitalization of the group that owns Temu followed closely by that of the Alibaba empire. A month later, challenger PDD even temporarily overtook the group founded by China’s best-known entrepreneur, with a value of $195 billion. The rivals are now neck and neck on Wall Street, while PDD is inexorably eating away market share in China from number one Alibaba and its runner-up JD.com.

A breathtaking rise for a group founded only in 2015, in Shanghai, by the son of a worker who worked for Google. He embodies a new generation of “serial entrepreneurs”…

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