In good shape, Bouygues Telecom sees itself as the cheap alternative to Orange


DECRYPTION – The operator is capitalizing on its investments in the quality of the fixed and mobile network to recruit subscribers. Its general manager Benoit Torloting is also banking on the move to fiber to capture market share among individuals and professional customers.

It seems a long time ago when Bouygues Telecom was struggling to free itself from the clutches of Patrick Drahi, who was ready to pay 10 billion euros to buy it back. A little more than five years later, and if the roles are not strictly reversed, it is clear that the telecoms subsidiary of Martin Bouygues’ group is today in better shape than the operator with the red logo of the Altice group.

The latest results published this Tuesday bear witness to this. With 15.4 million mobile customers (+217,000 customers recruited since the start of the year thanks in particular to the professional market) and 3.4 million fiber subscribers (+425,000 since January), the dynamic commercial is much better than at SFR. Turnover, up 3% at the end of September year-on-year, as did operating income after rent (Ebidtaal), up 10.8% to 1.451 billion euros over the first nine months of the year. year.

Read alsoPing of arms between Orange and the State on fiber for all

Met at the headquarters of the Bouygues group, avenue Hoche in the 15th arrondist of Paris, Benoit…

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