In Paris, scooter operators are mobilizing to seduce voters, before a vote on them on April 2
Useful, good for the job, non-polluting, profitable… In a word, essential. For the past few months, Dott, Lime and Tier, the three operators operating a total of 15,000 self-service scooters in Paris, have been trying to appear in their best light in view of the “citizen vote” scheduled in less than a month in the capital. Quit overdoing it a bit.
The mayor, Anne Hidalgo (Socialist Party), proposes to the voters to decide on the fate of the red and blue electric scooters of Dott, white and green of Lime and dark green of Tier. The ballot will be open on Sunday April 2, until 7 p.m., to voters who were registered before March 3 on the Parisian electoral lists. Neither proxy nor electronic voting will be possible.
The palm of the happening undoubtedly goes to Lime, which offered, before March 3, a free ten-minute journey to any voter proving his registration on the electoral rolls of the city. “We do this for each election and have not hesitated to renew this offer for an election that concerns us”says Hadi Karam, general manager of Lime for France.
A situation that has radically changed
The operator also seeks to prove that it serves a purpose. Transport strike days, Lime records “a strong increase in the number of users and new registrations”, assures Mr. Karam. The company opportunely unveiled, in February, its “profitability for a whole year” on a global scale, a way of reminding us that it is no longer to be placed in the category of risky start-ups obsessed with the digital data of its customers, but is indeed one of the respectable players in mobility.
Dott prefers to highlight its expertise in recycling. On March 13, the company will present, in its workshop in Villeurbanne (Rhône), a reconditioning program intended to extend the life of its machines by four years, bringing it to ” seven years “. The operator seeks to counter the disastrous effects of a study carried out in 2018 based on data from the town of Louisville (Kentucky), in the United States, according to which the machines were out of use after twenty-eight days . At the time, self-service scooters weighed a dozen kilos, compared to around thirty today.
In Paris, Dott, Lime and Tier claim 400,000 users per month, and “a sector of 800 jobs”. On March 14, they will launch, together, a digital campaign intended to convince voters. Even if many Parisians remember the heaps of scooters left on the sidewalks in 2018 and 2019 by a dozen companies that had not asked anyone for permission, the situation has changed radically.
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