An investigation by the DDPP of the Alpes-Maritimes showed that Laura Marra, better known by the pseudonym “itslauramarra”, was paid for hidden promotion in her publications.
Bercy continues its “Name and shame” policy. Since May, the General Directorate for Competition, Consumer Affairs and Fraud Prevention (DGCCRF) publishes regularly the names of influencers pinned for their “deceptive business practices.In other words, these personalities are accused of being paid by beauty or fashion brands to covertly promote their products in their publications. This Friday, it’s the self-employed Laura Marra, better known to her 250,000 Instagram subscribers under the pseudonym “itslauramarra“, which was warned. After an investigation by the Departmental Directorate for the Protection of Populations (DDPP) of the Alpes-Maritimes, the DGCCRF ordered the influencer to “stop these deceptive marketing practices“.
“Laura Marra was paid by business partners to promote their products or services in her publications (Who) did not mention their commercial intention”, she said in a press release. The opportunity for the Ministry of Economy and Finance to recall that any publication under a commercial partnership paid “must make it possible to identify its advertising nature and the person on whose behalf it is carried out.“The DDPP therefore asks Laura Marra “to comply with this obligation“.
This practice of “name and shame” is a way for the Ministry of the Economy to implement the text of the law regulating the influence sector, which has definitely been adopted in early June by parliament. From now on, the status of influencer is defined in the law and the “direct or indirect promotion of acts, processes, techniques and methods for aesthetic purposes” is prohibited, according to the law.