Influencer Poupette fined for promoting teeth whitener banned for sale


By Le Figaro with AFP

Published ,
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The Instagram account of Poupette Kenza (Kenza Benchrif), her real name, which has more than a million subscribers. Instagram (screenshot) / Le Figaro

The social media star agreed to pay the fine of 50,000 euros imposed on him by the DGCCRF for “deceptive commercial practices”.

The influencer Kenza doll (Kenza Benchrif, real name) was fined for promoting a tooth whitener banned for sale in France, Fraud Repression announced on Wednesday. The procedure for “deceptive business practices» was launched by the Directorate General for Competition, Consumer Affairs and Fraud Preventionwhich proposed a “penal transaction» of 50,000 euros. The proceedings are closed, with Ms Benchrif’s company, called Seyana Society, having agreed to pay this amount rather than face criminal prosecution.

The DGCCRF accuses the influencer of “not having indicated the true commercial intention of the content for which the company received compensation“, and D'”having given the impression that the sale of a Crest 3D White brand tooth whitener is legal when it is prohibited for sale on French territory“. Poupette Kenza, or Poupette, 23, had 1.6 million subscribers on Snapchat, 1.1 million on TikTok and one million on Instagram when she publicly denounced this procedure in August. “This is theft“, “I feel like throwing up“, she proclaimed, admitting “happy to leave» from Rouen to Dubai, where she lives today.

Read also“Dubai, it’s over!”: the great disillusionment of French influencers

Other troubles with the law

Since then, she has accumulated other, more serious troubles: a blogger specializing in reality TV, Aqababe (real name Aniss Zitouni), filed a complaint against her for “death threats» after invectives launched by the young woman on social networks. He claims to have been attacked by three men on November 21 at his home in Villeneuve-la-Garenne (Hauts-de-Seine), with a gun in his hand. And according to his testimony, these attackers made him understand that he had to stop talking about Poupette Kenza. She responded by announcing that she would file a complaint for defamation. “For me, this aggression was fabricated. There is no aggression, everything is false“, she told a YouTuber, Sam Zirah, who broadcast the influencer’s response on Monday.

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