Leclerc announces “gasoline at cost price” every day in its hypermarkets


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This initiative, “built to last”, will be re-evaluated “or adapted to take into account supply conditions and the expected involvement of oil companies”, specifies Michel-Édouard Leclerc.

Leclerc responds at the call of Emmanuel Macron. In a message written on Starting this Friday, September 29, it will be possible to find gasoline at cost price at many of the distributor’s stations.

From this date, “the 650 service stations of Leclerc hypermarkets will sell gasoline daily “at cost price”, wrote Michel-Édouard Leclerc. This clearly means no profit and every day, not just weekends, as in our previous operations“. This operation is a “act of solidarity” as well as a “positive response to the president’s call urging each player in the sector to offer discounts or lower prices», adds the businessman. This initiative is also “built to last»: it will be re-evaluated «or adapted to take into account supply conditions and the expected involvement of oil tankers“, he warns. Contacted for details, the group has not yet come back to us.

Leclerc thus takes a position, a few hours before a highly anticipated meeting between the Prime Minister, Elisabeth Borne, the distributors, refiners and representatives of the fuel industry. During this meeting, scheduled for 5:30 p.m., the head of the executive hears “find ways to make more transparent the distribution of costs and margins in the sector as well as to intensify the operations of selling fuel at cost price by major retail players“.

More careful U system

Sunday evening, as a reminder, Emmanuel Macron had buried the loss-making sale of fuels for distributors. However, he called on refiners to make an effort on their margins, and called on those who can to offer fuel at cost. Operations of this type are regularly offered by large retailers, which can make up for it with other products.

For his part, the boss of Système U was, however, cautious on Tuesday morning, recalling that fuel at cost price only sees its price drop by a few cents – the margin being low – and that it is difficult to maintain this type of operations to be long-term. “It will not be permanent cost price», warned Dominique Schelcher, on BFMTV. “We can carry out operations regularly, we actually did it this summer“, but these must remain punctual, he said. The margin is in fact used to pay the pump attendant, to cover his investments and the maintenance of the station, underlined the representative. Système U will, however, consider setting up a first weekend at cost price at the beginning of October, and the brand could increase these operations by the end of the year. It remains to be seen how the other competitors will position themselves.

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