Maison Sarah Lavoine sets out to conquer Europe


“There is no rush, but opening a Maison Lavoine hotel is one of my dreams,” explains Sarah Poniatowski. François Darmigny/Maison Sarah Lavoine

INFO LE FIGARO – The investment company BAI is taking a stake in the high-end decoration brand, which hopes to eventually conquer the American and Asian markets.

Double in size in four years. Sarah Lavoine House thinks big, with the arrival of a new shareholder, the investment company Blue Altitude Invest (BAI), up to 45% of the capital. Founded in 2012 by Sarah Poniatowski and Édouard Renevier, who are still in the majority, the high-end decoration and interior furnishing company was until then supported by Ilan Chetrite and Judith Milgrom (founders of Sandro and Maje) and Celeste Management.

“We were coming to the end of a very virtuous cycle, explains Édouard Renevier, Managing Director. With BAI, we are going to deploy Maison Sarah Lavoine internationally, accelerate online sales and services to professionals (hoteliers, restaurateurs, interior designers, companies, etc.).” Founded in 2019 by Alexis Despature (the family of the founders of Damartex), Joined by the Reybier family (owner of Fermob), BAI had for some time identified Maison Sarah Lavoine as a company likely to join…

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