The idea of the multinational, together with the government of Rio Grande do Sul, from now on, is to hold meetings of a technical nature to further identify potential partnerships in the fashion industry. According to federal deputy Any Ortiz – who was already in contact with Shein for being president of the Frente Parlamentar Pela Mulher Empreendedora and working together with the company on other projects – the brand, until this Monday, had not sought or been presented to the State for approximation. “Shein is looking for strategic states to invest in national suppliers, so this meeting was productive”, explained Any.
On the occasion, topics such as the role of Rio Grande do Sul in the knitwear sector and in the leather-footwear industry were discussed. “The brand recognized the quality of suppliers from Rio Grande do Sul”, pondered Any. She also highlighted the possibilities for manufacturing underwear and jeans, which are products in great demand on the Asian platform. “In addition, Rio Grande do Sul is a strategic point in relation to other Latin American countries, such as Uruguay and Argentina. It would be important to bring part of the company’s investment here”, considered the federal deputy.
The Secretary for Economic Development, Ernani Polo, evaluated the first approximation as positive. “It was an initial meeting to start a future relationship. Now, the State will evaluate how this partnership can be consolidated”, he observed. The secretary also pointed out that there is no prospect of building a factory in the state, but of taking advantage of existing factories.
According to information from Agência Brasil, Shein intends to nationalize, in four years, 85% of sales and foresees the generation of 100,000 jobs in Brazil. The information is contained in a letter of commitment sent by the Asian giant to the Minister of Finance, Fernando Haddad, and, according to the article, was confirmed by the holder of the portfolio after a meeting with representatives of the company that took place on April 20, in São Paulo. Paul.