Scientific research: Those who receive electronic cigarette advice have a high quit rate

One study found that smokers who received help and supportive text messages to choose the flavor of their e-cigarette were much more likely to quit.

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Release: 14:55 – 17 July 2023

The study, led by London South Bank University (LSBU) in England, investigated in which environments electronic cigarettes can help smokers give up this habit.

Three months later, a quarter of the 1,214 respondents quit smoking, and 13% cut their cigarette consumption by more than half, the Guardian reported.

The research showed that those who received help and supportive messages in choosing vaping flavors were 55% more likely to give up within three months than those who did not receive these services.

Lynne Dawkins, professor of nicotine and tobacco studies at LSBU, said: “Smoking kills about 8 million people worldwide each year, and often even some of the most effective treatments have little effect in reducing the number of smokers. Of this treatment, 24.5% quit after three months and 13% reduced their smoking consumption by more than 50%.”

“The simplicity of personalized support through flavor advice and supportive messages can have a huge impact on helping people lead a smoke-free life.” said.

FIVE APPROACHES REVIEWED

The research looked at five approaches to increasing the number of people who quit after purchasing an online e-cigarette. Interventions used for quitting were: personalized advice on which product, nicotine strength or flavor to buy; short information and text message support about the harms of electronic cigarettes related to smoking. Some people took all of these, while others took advantage of one or two.

Earlier in the year, the government announced that vape starter kits would be offered to 1 million smokers as part of a “swap to stop” plan to make the country “smoke-free.” Health Minister Neil O’Brien said the kits will be available to almost a fifth of smokers in the UK as part of an initiative that is the first of its kind in the world.

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