Published on Nov 21, 2023 at 6:52 p.m.Updated Nov. 21, 2023 at 7:05 p.m.
It’s almost the end of the era when streaming platforms paid for each listening of a title in the same way, following the rules of the sector’s original model, known as “market centric”. While the French Deezer unveiled a new remuneration model in September, “artist centric”, the world leader in music streaming, Spotify, in turn announced, in a press release this Tuesday, several significant adjustments to its remuneration rules. An update which aims to “better support those who most depend on streaming income for a living”, according to the group.
The inflation of the number of titles present on the platforms (more than 100 million on Spotify), expected to be even more numerous thanks to AI, the place taken by background music in listening and the fraudulent manipulation of streams have reduced the proportion of income attributed to professional artists and labels. Since the start of the year, certain players in the music sector, including the leader in recorded music Universal Music Group, are campaigning with platforms to change the framework in the face of what some perceive as a misappropriation of value by false music.