Advertising: JCDecaux returns to the green but falls heavily on the stock market
Green profitability, a stock price in the red. On Thursday, the French group JCDecaux announced that it had generated a...
advertising
Digital majority at 15, a new challenge for online advertising
Will you soon have to be over 15 to have a TikTok, Snapchat or Instagram account? That's what stands for...
Environment: Lufthansa pinned for “misleading” advertising which claimed to “protect the future”
Greenwashing at Lufthansa ? The German airline group was called to order on Wednesday by the British Advertising Authority (ASA)...
The Joan Mitchell Foundation forces LVMH to stop an advertising campaign
This photograph, taken on September 29, 2022, shows a painting by American artist Joan Mitchell displayed as part of the...
The heirs of the painter Joan Mitchell demand the withdrawal of an advertising campaign
By Le Figaro Published 3 hours ago , Update just now View of the Monet-Mitchell exhibition held at the Vuitton...
Advertising: the Bridgepoint fund buys the French adtech Equativ valued at 350 million
Posted 23 Feb. 2023 at 1:00 PMA new chapter is opening in the history of Equativ (formerly known as Smart)...
Google is threatened by AI not only on advertising income but also on the empire
However, it is in danger of losing its kingship after the arrival of new artificial intelligence (AI) chatbots such as...
Influencers: advertising players position themselves on regulation
Posted 14 Feb. 2023 at 04:37 PMUpdated Feb 14. 2023 at 04:42 PMThe advertising world comes out of the woodwork...
Online commerce: influencers stronger than advertising to convince consumers
There was the 50-year-old housewife whom the television networks tried to seduce in the 2000s with their commercials. It will...
Google is not immune to the cooling of the online advertising market
Posted 2 Feb. 2023 at 22:43Updated Feb 2. 2023 at 10:44 PMThe years follow each other and are not alike...
Internal investigation at BFMTV after “suspicions of interference” from outside
If the facts reported against a journalist are correct, "they are serious and reprehensible", underlines the SDJ of the media....
Another record year for Publicis
The French communications group, number three in the world, is taking advantage of its shift towards data and technology. It...
The model of “Fast TV” settles in France
There are already nearly 500 Fast chains in France. Including Vice 6Play. Vice 6Play Nearly 500 free channels broadcast in...
“One wonders if our media is cut off where Wagner goes”
“We will cultivate our foreign languages, 20 in total to date, in addition to French, and I hope that we...
“The newspaper “L’Équipe” remains our haute couture brand”
"In 2022, we should do at least as well as in 2021", rejoices Laurent Prud'homme, general manager of L'Équipe. Stephane...
