Google targeted by a complaint from 32 media outlets, which denounce its dominant position in the advertising market

A coalition of thirty-two international media outlets, including the German group Axel Springer, filed a joint complaint in the Netherlands on Wednesday February 28 against Alphabet, the parent company of…

advertising arrives on April 9 in France

The advertising will arrive on April 9 on programs broadcast in France by the Amazon streaming platform, Prime Video, and you will have to pay 1.99 euros more per month…

Amazon Prime Video: advertising arrives on April 9 on the platform

It was announced, but the details are now known. Amazon Prime Video, the American delivery giant’s video-on-demand platform, will automatically integrate advertising in its programs, in France, from April 9.…

By buying Vizio, Walmart dreams of becoming an advertising giant

ANALYSIS – This unexpected $2.3 billion operation looks like a marriage between the world of retailers and that of video entertainment. Walmart no longer wants to just sell pasta, shampoo…

Ban on advertising, “bonus-malus”… “Fast fashion” in the sights of MPs

By Le Figaro with AFP Published 50 minutes ago, Update 9 minutes ago Accused of forced labor, of inciting overconsumption, singled out for the environmental impact of its products and…

Advertising: the 2024 edition of the Super Bowl breaks all records

In the United States, no television program attracts advertisers as much as the broadcast of the Super Bowl. The 2024 edition rose to the top again: Sunday evening, during the…

Taylor Swift, suspense, buzz… The crazy advertising rush for the Super Bowl final

Thanks in particular to the appearance awaited by her fans of the singer, companion of the star player of one of the finalist teams, the audience for this global televised…

The State Duma wants to ban citizens from advertising with foreign agents

Deputies of the Russian State Duma are developing a bill that will prohibit citizens and companies from placing adver with so-called foreign agents. This was reported by the head of…

Snap, Pinterest, Twitter (X)…: these losers in the advertising war against Meta

The contrast is striking. Last week, Meta (Facebook, Instagram, WhatsApp) published annual results for reinforced concrete and took off from 200 billion dollars in capitalization immediately on the stock market.…

Advertising for ibuprofen 400 mg soon to be banned

It is a must-have in French medicine cabinets. Ibuprofen 400 mg, an anti-inflammatory commonly consumed in cases of pain or fever and available without a prescription, will be banned from…

Advil, Nurofen, Spedifen… Advertising for ibuprofen 400 mg soon to be banned

It is already well known to the French, but will no longer be highlighted in the press, on television, on the Internet or in any mainstream media. The National Medicines…

Advertising: traditional media must find new growth drivers

10 billion euros. This is the level of revenue that digital advertising will exceed this year in France, according to the SRI e-pub Observatory. Almost two thirds of the total…

Advertising: “retail media” represents more than a billion euros in France

“Retail media” continues to gain altitude in the French advertising market. In 2023, this activity – which includes the monetization of advertising space on the merchant sites of major retailers…

Digital advertising on the way to 10 billion euros in France

This is a major symbolic wall that the French digital advertising market should cross this year. In 2024, the sector will accelerate by almost 8%, over one year, to reach…