Thalys will change its name in October

Thalys, it’s over… or almost. The name of this railway company which, since 1995, has linked Paris, the Benelux and the north-west of Germany will disappear this fall in favor of Eurostar, a brand considered better known.

“We need a unique, strong brand for our customers, which is the symbol of the European network that we want to set up”, explained Tuesday Gwendoline Cazenave, the general manager of Eurostar Group, an entity which brings together the two companies since May 2022. Since 1994, Eurostar has been running TGVs between London and the European continent through the Channel Tunnel.

Concretely, the Thalys brand is due to disappear in October, when the new group will launch a unique website, application, reservation system and loyalty program. But the ex-Thalys will remain red. “We are not going to repaint all the trains! “, justified Gwendoline Cazenave. The service offered on board and the passenger classes will be unified by 2024.

A new logo

A new logo must be imposed before the end of this year: a somewhat crazy six-pointed star in an open circle, which forms an “e”. This drawing recalls, according to its promoters, the mythical Étoile du Nord train, which linked Paris, Brussels and Amsterdam from 1924 to 1996, the 1958 Universal Exhibition in Brussels and the first Eurostar logo.

Last initiative of the former SNCF boss Guillaume Pepy before his departure at the end of 2019, the merger of Eurostar and Thalys was finalized on May 1, 2022. The objective of the SNCF, majority shareholder of the two companies, was to make better use of the 51 trains: 25 for Eurostar and 26 for Thalys. By 2025, the current Eurostars will be able to travel throughout the network, for example between Paris and Brussels. But the Thalys are not intended to cross the Channel.

The objective is to reach 30 million passengers for the two companies by 2030. Which is “more than doable”, according to Gwendoline Cazenave, who may have to buy new trains before this date. In the immediate future, it is a question of finding the 19 million passengers of 2019, before Brexit and the health crisis.

Source link