The advancement of wine tourism

Cooperativa Vinícola Aurora received 59,300 tourists in the first 4 months of this year at the Matriz, Vale dos Vinhedos and Pinto Bandeira units, in Serra Gaúcha. In 2022, throughout the year, there were 241,800 people, twice the population of Bento Gonçalves, a sample of the progress of wine tourism in the region. The arrival of the Brazilian Wine Day, celebrated on the first Sunday of June, will certainly be an incentive in this direction. Aurora itself has a promotion until then in the e-commerce and in the three stores in Serra, offering 20% ​​discount on wines and sparkling wines.

Pompeii’s 70th anniversary

In the year that completes seven decades of history and fashion, Lojas Pompéia takes another step in its expansion in Santa Catarina, opening on June 1st in Chapecó. The space, with about 770m2, offers the brand’s entire mix of products, with women’s, men’s and children’s fashion, footwear, beauty, as well as bed, table and bath products. The Chapecó store is the brand’s 89th, with 78 located in Rio Grande do Sul and 11 in Santa Catarina.

transparent data

A study carried out by the Instituto de Governo Aberto and the startup Loft indicated progress in data transparency in Porto Alegre: the city pively provides (for those who ask) information such as the value of the square meter by zip code and neighborhood, unlike most capitals, but not yet makes active publicity like SP and BH do.

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