The Autorité des marchés financiers (AMF) is in turn looking at the best practices of influencers. The institution announced, Thursday, September 7, the launch of a “certificate of responsible influence in finance” to better train influencers offering investments to their community, in a context of increased surveillance of these practices.
The training will take the form of a module complementary and optional to the certificate of responsible influence, provided by the Professional Advertising Regulatory Authority (ARPP). Launched in 2021, this certificate was issued to “nearly a thousand French influencers”according to communicated of the AMF.
The “financial advertising option” module is a “educational path” who approaches “the rules to be observed in terms of communication on an investment offer” and aims to give influencers a better understanding of the world of finance.
“Contribute to professionalizing this environment”
“Finance is a highly regulated sector and investment communication must respect rules”, declared in the press release Marie-Anne Barbat-Layani, president of the AMF. She hopes, through this training, “contribute to professionalizing this environment and protect savers from financial products that are too complex or too risky”.
To validate it, you must correctly answer at least 75% of 25 questions of a multiple-choice questionnaire. The ARPP can withdraw the certificate in the event of non-compliance with the rules.
In June, Parliament ped a law regulating the commercial influence sector in order to better regulate practices on the Internet, which are regularly decried. The penalties provided for in the event of a breach will be up to two years in prison and a fine of 300,000 euros.
Earlier this year, two collective complaints bringing together eighty-eight joint complaints, in particular for fraud and breach of trust, were filed with the Paris prosecutor. These complaints were filed against X, but primarily target the practices of the influencer couple Marc and Nadé Blata “and the network that allows them not to act alone”explained the lawyer Alexandre Dakos.
These complaints followed the couple’s listing and promotion of two financial products, the NFT Animoon and the Blatagang trading channel, in which thousands of their subscribers have invested, without seeing the promised gains, according to the report. ‘lawyer.
The World with AFP