The Ecouter Voir network has teamed up with Zac, a start-up specializing in the reconditioning of gles.
Since the beginning of the month, a dozen stores in the Ecouter Voir network have been offering refurbished sungles. These gles second hand branded (Ray-Ban, Armani, Guess, Vogue…) are sold at a price of 69 euros. Before being put up for sale, they have been cleaned, repaired, the screws replaced, the welds checked… Each pair can be displayed to the buyer. This test will be deployed on a larger scale in the group from next year. By then, its 750 optical stores will have an urn for collecting used gles.
“We wanted to demonstrate that reconditioning works in optics and that it is possible on a large scale while respecting quality criteria, explains Arthur Havis, general manager of the mutualist brand, number four in France. It is a new response to environmental and societal challenges.» A way too, at a time when the French are tightening their belts, to make branded frames more accessible.
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Listen to View has teamed up with Zac, a start-up specializing in the reconditioning of gles. “You can’t do second-hand in optics like in textiles!”, declares the general manager of the sign. His observation is simple: 100 million gles sleep in the drawers of the French. “All players must embark on the path of reconditioning. It’s a subject matter.”, says Arthur Havis. The 2020 Social Security financing law, which referred to the restoration of certain medical devices to good working order without specifying the outlines, paved the way. A draft decree is currently being examined in Brussels. The objective is to be able to integrate these frames into the coverage of mutual insurance companies.