At the start of the partnership between the bank and the French Tennis Federation (here, in 1976), the contract was for a few hundred thousand francs. Today, we are talking about tens of thousands of euros. -/AFP
STORY – Since 1973, the bank has been the indisputable reference partner of the Parisian Grand Slam tournament, which begins on Sunday.
How many companies can boast of such a long-standing sports partnership? This year, BNP Paribas and Roland-Garros are celebrating their golden anniversary. For fifty years the bank has been the first support of the Parisian tournament, whose 2023 edition starts on Sunday. Half a century ago, the French Tennis Federation (FFT), which was then seeking to develop its flagship, naturally turned to the BNP, pushing the door of the Auteuil agency, where it has an account.
At the time, the contract between the two parties amounted to a few hundred thousand francs. Before moving to a few million francs with the 1990s. Today, the financial establishment puts several tens of millions of euros to support tennis.
Impact actions
“Of course, the amounts are important but they should not erase the essential, namely that our commitment to tennis is an integral part of the identity of the group”emphasizes Thierry Laborde, Deputy Managing Director…
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