“The newspaper “L’Équipe” remains our haute couture brand”

“In 2022, we should do at least as well as in 2021”, rejoices Laurent Prud’homme, general manager of L’Équipe. Stephane GRANGIER/©Stephane Grangier

The group’s managing director is confident in the future and details his diversification and cost control strategy.

With a world football which boosted newsstand sales by 12%, The Team ended the year 2022 well. And 2023 promises to be prosperous. “With the Rugby World Cupthe Alpine Skiing World Championship and the 2024 Olympics which will take place in France, the sporting calendar has never been so rich»rejoices Laurent Prud’homme.

Soaring paper prices, coupled with rising energy prices, could have weakened the subsidiary of the Amaury group. This additional cost amounted to 4.5 million euros. “Despite everything in 2022, we should do at least as well as in 2021”, year in which profits had reached 4.1 million euros.

The title is accelerating on digital. At the end of 2022, it passed the 350,000 digital subscriber mark, almost 10% more than a year ago. Knowing that in this count, it includes subscribers “indirect”resulting from partnerships with broadcasting operators such as Canal+ or Bouygues Telecom. The Team still aims for 450,000 subscribers in 2025. But, specifies…

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