“Between a 2% price reduction at the back of the shelf and a one-off promotion of 40%, I know what will be most useful to the most modest households, those most affected by inflation,” explains Nicolas Liabeuf, president of ‘Unilever France. François Bouchon / Le Figaro
EXCLUSIVE – The Minister of the Economy accuses the group of refusing to lower its prices? The boss of his French subsidiary defends himself.
“If the government believes that our prices have not fallen on shelves in the last few months, it is right; if he considers that we have increased our margins over the past two years or that we have not done our part to cushion the inflationary shock, he is objectively wrong.”
Nicolas Liabeuf, the president of Unilever France, is determined not to let his group be stigmatized without responding. Just two weeks ago, Bruno Le Maire, the Minister of the Economy, denounced Nestlé, PespiCo and Unilever, accused of refuse to lower their pricesin a very tense context: food inflation exceeds 21% over two years, prices are not falling despite the decline in those of energy and agricultural raw materials, and sales are falling in volume in supermarkets…
A surge in costs
“They are not playing the game well, they could do more,” thundered Bruno Le Maire on television at lunchtime, citing the three food giants. The minister went back to attack the…
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