the vaping sector is up against the executive’s anti-smoking plan


All players in the sector fear an impact on sales of vaping products. fotofabrika – stock.adobe.com

DECRYPTION – The government plans to extend the plain package to electronic cigarettes.

Vaping professionals see red. While the government presented Tuesday morning its anti-smoking plan, anger is growing in the e-cigarette sector. To make tobacco less attractive, neutral package, without a brand logo, will be extended to all tobacco and vaping products. Professionals still do not know what form this will take on e-cigarettes and heated tobacco. A real snub for this sector which has 4 million users and around a billion euros in turnover. Although the double-digit growth of the 2000s and 2010s is no longer relevant, the market nonetheless remains dynamic (more than 5% growth per year), boosted by product launches, the opening of new stores and the expansion of online sales.

We deeply regret that this national tobacco control plan treats vaping primarily as a threat and not as an opportunity.», deplores in a press release France Vapotage which represents…

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