Ultra Premium Direct opens stores to tackle Royal Canin and Purina


LE FIGARO INFO – The online pet food specialist will open 6 to 10 stores per year. It is aiming for 100 million euros in turnover within three years.

While sales of dog and cat food continue to do well in France, with sales well over 4 billion euros, Ultra Premium Direct is stepping up its ambitions. The man who has made a name for himself online by selling high-end food for cats and dogs since 2014 directly from his Agen factory, wants to put a more confident foot in physical commerce. After opening a factory outlet in Montauban (Tarn-et-Garonne) a year ago, the group…

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