Unilever redoubles its ambitions in the ice


Unilever’s ice cream division, which counts Magnum among its 35 brands, made 6.9 billion euros in sales in 2021. Ian West/PA Photos/ABACA

After considering the sale of Magnum, the group made it the spearhead of its offensive in this activity.

Noodle instant noodles, the iconic Marmite spread or Magnum ice cream not ethical enough? By suggesting in mid-2019 that these brands that are not in line with its sustainable development objectives could leave the Unilever portfolio, Group CEO Alan Jope, had thrown a stone into the pond. With more than 1 billion euros in turnover, Magnum is one of the key activities of the consumer giant. And the world leader in ice cream almost everywhere in the world…

Three years later, the doubt seems dispelled. Following a reorganization carried out at the start of the year, ice cream sticks, cones and other ice cream tubs figure well in Unilever’s five strategic categories, alongside beauty (Dove, Sunsilk, etc.), hygiene (Rexona, Signal…), household maintenance (Omo, Cif…) and food (Knorr, Maille, Amora…). This ice cream division with 6.9 billion euros in turnover in 2021, has 35 brands. “Separating this business into a division…

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