Video games: the French Plug In Digital makes the first takeover in its history
The first stone of the new Plug In Digital is laid. Launched in 2012, this distributor and publisher of video games based in Montpellier has just made the first takeover in its history by getting its hands on the Parisian development studio Celsius Online – created by Lévan Sardjevéladzé who will be part of the adventure -, for a check for more than 20 million euros. A Franco-French operation.
“There is a real complementarity between our two activities. Celsius is focused on free-to-play mobile games [des titres téléchargeables gratuitement avec un modèle économique reposant sur la vente de bonus payants, NDLR] or in ‘game as a service’ [des productions vidéoludiques sans cesse enrichies par du contenu et qui se monétisent dans le temps], while we specialize in PC and consoles,” notes Francis Ingrand, CEO and founder of Plug In Digital. “And like us with our digital distribution activity for third parties, they also have a very ‘B to B’ dimension since they develop titles, in white label, for big names in the sector. »