VIDEO. “Quoicoubeh”: from TikTok to classrooms, the new trend that electrifies teenagers


“Quaicoubeh”, “Apanyae”: all you have to do is strain your ears to hear these expressions coming from the exit of the Georges Rouault college, a few steps from the Porte de Pantin, in the 19th arrondissement of Paris. A supervisor smiles: “ah yes, that, it doesn’t stop right now”. Parents of college students also get tired when their darlings keep screaming with these obscure words at dinner. A BFM TV journalist was even trapped between two live broadcasts, as were many passers-by filmed without their knowledge.

No need to try to figure out what that means. “Quaicoubeh”, which can also be spelled “Quaikoubeh”, means absolutely nothing. Just like “Apanyae”, which is just as difficult to spell. However, it is enough to walk on TikTok to realize the extent that these new expressions have taken, born only a few weeks ago thanks to a few jokes from the TikTokeur @camskolavache, known as “La Vache”. A sequence of a teenager filmed in progress throwing a “Quoicoubeh” to his teacher alone totals 3.6 million views.

Middle school students smile when asked to explain these strange words. “As soon as someone says” what “, you say” Quoicoubeh “”, deciphers a young schoolboy at the exit of another establishment in the 19th arrondissement of the capital. His neighbor explains, “It’s like when you say ‘what’ and you get the answer ‘hairdresser’”. The “Apanyae” responds for its part to a “eh”, when “captain” is used to bounce on a “how”.

Understand then that this is a contemporary and more flowery reinterpretation of ancient schoolyard jokes, tried and tested over and over again by many generations of inspired teenagers. “They have fun playing with words,” laughs Catherine Duval, French teacher at Georges Rouault College. “Basically, the children ask us questions, often speaking a kind of invented foreign language and when we answer ‘what’ they answer ‘hairdresser’ or ‘quoicoubaye'”.

In addition to pronouncing a few incomprehensible palavers, the teenagers do not hesitate to use tricks to get their interlocutor to say the sacrosanct “what” or “eh”. Inedson, educated in fifth grade at Georges Rouault, lends himself to a demonstration: “Hey, three minus two, how much is that? “. His friends hasten to slip “one”. It’s lost. An “Apanyae” has just been launched.



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