Heading towards young people for information France Televisions. From Monday September 18, the audiovisual group will launch “What is the news?” », a new news intended for adolescents aged 12 to 18. Broadcast from Monday to Friday, the format will be offered at 6 p.m. on social networks (YouTube, Snapchat and TikTok), and at 6:55 p.m. on the France Info channel (channel 27). “As with all television, most of our antennas have a high average age. We have the feeling of not speaking enough to those under thirty,” explained Alexandre Kara, information director of the public company, on Wednesday.
To support this new edition, a dedicated team of seven people has been formed. At the head of the gondola, Camille Dahan, from Laurent Delahousse’s magazines, and Nacer Boubekeur, a 29-year-old journalist specializing in digital content. In a studio reminiscent of those of streamers, the duo will embody a 5-minute bulletin for the long version, available on YouTube, cut into one-minute sequences for TikTok and Snapchat.
“We will not say either It’s slammed to the ground »
“We will address all the subjects that are in the news, without taboos,” warns Celia Meriguet, in charge of digital information at France Télévisions. To clearly understand what interests this age group, the “C quoi l’info?” » will regularly question its followers on the subjects they would like to see covered, in particular via partner cles in colleges.
In terms of form, the difference with an 8 p.m. will be marked. Nervous editing, inlays, direct language, the codes used will be those of social networks. “We’re stopping the journalistic jargon. We will not say The Tenant of Place Beauvau (for the minister of the Interior), cites Célia Meriguet as an example. We want to reach out to teenagers but in no way imitate their words. We won’t say either It’s slammed to the ground Or It’s square. » Ultimately, this “youth news” could also make room for interviews or live broadcasts when the news warrants it.
“What’s the information?” » intends above all to do pedagogy on a daily basis. “The idea is to provide support to ensure that our audience has understood the information we want to convey to them. When we say indicted, what does that mean ? » explains Célia Meriguet. And to complete this offer, France Télévisions intends to soon launch a “specific product on disinformation » aimed at the same young people.