when the establishment of factories faces public opinion

By Louise Darbon

Posted ,

Faced with local disputes and multiple appeals filed by environmental ociations, Bridor preferred to abandon its factory project in Liffré (Ille-et-Vilaine) last June. JEAN-FRANCOIS MONIER/AFP

DECRYPTION – Business leaders are developing strategies to make the local population, often hostile, adhere to reindustrialisation.

After a long period of abandonment, France is reconnecting with its industry. Upon coming to power, Emmanuel Macron has made it one of the spearheads of its economic policy, its Minister of the Economy Bruno Le Maire having launched the French Fab label in 2017 to promote and support French industry.

Thus, after years of decline on the part of industry in the wealth produced in France, the sector has regained the hair of the beast, with 176 factory opening projects, compared to 56 site closures in 2021, a sign of the dynamism of the sector. But industry only weighs 12.4% of tricolor GDP against 22% in Germany. The road to reindustrialization is therefore still long. And strewn with pitfalls. Because in addition to the cascade of standards that slow down projects, public opinion can prove to be a major obstacle to the establishment of factories in the territory.

The recent case Bridor is the illustration. While the French leader in industrial baking had…

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