If the international star also occurs in the United States, some do not hesitate to travel thousands of kilometers to find attractive prices.
This Friday evening, the planetary star Beyoncé will perform at the Stade de France, in front of 80,000 spectators. Among them, French people but also Americans who have traveled thousands of kilometers to find tickets at attractive prices. The idea may seem absurd, but tickets actually cost less in Europe than in the United States.
Across the Atlantic, it is the Ticketmaster sales platform that sells the tickets. Problem: no regulations are in place and prices are adjusted according to customer demand. During the singer’s tour Taylor Swift, last November, it was thus necessary to pay 21,500 dollars to see it at MetLife Stadium in New Jersey. Faced with these exorbitant prices, 26 people filed a complaint against Ticketmaster and the US Senate questioned last January on the domination of the company in the events sector.
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“A concert and a journey”
But, according to information from NBC News, the situation does not seem to have changed. A fan of Beyonce, Kylyn Schnelle, wanted to attend his concert in his city of residence, in Louisville, Kentucky. On Ticketmaster, the ticket was offered at 800 dollars, or 730 euros. The young woman therefore decided to compare the prices with the same concert in London, where one of her friends lives. “When I looked at the ticket price in London, it was 167 pounds (about 192 euros), and the flight was about 660 dollars (about 600 euros)“, a total of 792 euros, “the same price as the Louisville concert“.
According to Jadrian Wooten, ociate professor of economics at Virginia Tech, by buying their concert tickets in Europe, American audiences are revealing themselves “very creative“. “You combine two experienceshe points out to NBC News, you experience both a concert and a trip, which you might have wanted to do anyway“.