with their new subscriptions, social networks are breaking the taboo of paying

By Chloe Woitier

Published ,

This surge in subscriptions marks a Copernican revolution for social networks: the totem of absolute free is no longer. bloomicon – stock.adobe.com

DECRYPTION – Subscriptions are flooding these services which have made free the key to their success.

One of the internet’s favorite hoaxes is about to become reality: in November, Facebook will become profitable – or almost. It will still be possible to connect free of charge. But European Internet users will be able to benefit from a version without Facebook advertising and Instagram for 9.99 euros per month.

At the beginning of the month, Elon Musk unveiled , TikTok admitted to discreetly experimenting with an ad-free offer at $5 per month. These new subscriptions are in addition to Snapchat+, which retains advertising but adds more or less futile exclusive services. Marketed at 3.99 euros per month, it has 5 million customers with a clear acceleration in subscriptions since this spring.

This wave…

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